The number one question anyone is asking either Dennis or me these days is, “How’s the market?” and depending on which side of the contract you sit on, the answer changes. For sellers, we’re very conscious of what is available in your area comparative to your home since you’re competing with the other properties in your neighbourhood, your asking price range, style, and size of your property. There are many factors in your property that contribute to a successful sale, and price is the main aspect that reflects the combination of these features.
The price is the first thing that potential buyers will look at, and after the number of bedrooms and bathrooms, the square footage, the backyard size, et cetera, price is also the last thing potential buyers will look at. Correct pricing of your property can often mean the difference between just a showing and a sale.
The Fraser Valley Real Estate Board (FVREB) confirms this with their latest news release stating that “buyers [have] the upper hand” right now, but that “[there] is action when the property is competitively priced” (“Advantage buyers…”, FVREB, November 2, 2011). There is a lot of inventory available right now; October saw 1,137 new listings of single-family homes, 573 homes sold in October, and a total of 4,111 single-family homes available for sale at the end of October. So there are almost twice as many single-family homes listed than sold, and seven times as many homes remaining for sale by the end of the month (MLS Detail Sheet, FVREB, November 2011).
If you’re considering putting your home on the market, these are important numbers to consider; approximately 14% of single-family homes listed for sale in October 2011 actually sold during the month. Odds like that should cause sellers to think carefully about putting property up for sale and everything they can do to ensure that their property is one of that 14%. Perhaps you need to look at some repairs, maintenance, or updates to make your property more attractive. A move-in ready home with fresh paint is always to your advantage.
Of course the most important aspect to consider in marketing your property is the price. As it says in Dennis’ Pre-Listing Package (contact Dennis for details), there are three prices for any property:
- the price you want
- the price the Buyer wants
- the price it sells for
Between your ideal price and the Buyer’s ideal price lies the true value of your home.
If you look at Report E from the FVREB for October 2011 for the breakdown of average prices for October 2010 and October 2011, the numbers may be misleading. Breaking down the Fraser Valley by community sub-areas shows that North Surrey single-family homes saw an 11% increase in average prices while Cloverdale saw a drop of 2%. At the end of October 2011 there was only a difference of under $47,000 between these two communities. While this may lead people to believe North Surrey to be more desirable, or demanding a higher sale price, don’t forget that these numbers still only apply to that 14% of available homes on the market that sold by the end of the month.
Pricing appropriate to the market is even more important for townhouses and apartments. Looking at the MLS Summary for October 2011 there were 400 new townhouse listings and 219 sales, with a total of 1,351 available townhouses for sale at the end of October 2011. There are still twice as many townhouses put on the market as there are sales, and these sales represent approximately 16% of available townhouse listings. Apartments don’t fare as well, with 470 new listings and only 209 sales for October 2011, and a total of 1,841 apartments available at the end of the month. Roughly only 11% of apartment listings are selling in a month. And this is the good new as the number of apartment and townhouse sales have gone up – 13.6% and 4.3%, respectively – compared to a 7.4% drop in single-family home sales from October 2010 to October 2011.
These are a lot of numbers and figures, and I’m telling you the increases aren’t as good as they first look, that price growth still isn’t the good news… you might even be asking yourself, “But don’t you WANT to sell my house?” And yes, of course we do. The numbers are important though, as they reflect both the actions and perceptions of buyers in the current marketplace. Buyers have a huge inventory of properties to choose from, and in the current economy, price is always what it comes down to at the end.
You all know that since I’m not a licensed Realtor I can’t actually give any market advice, but given my experience working in real estate offices, with both realtors and mortgage brokers, this isn’t an endeavour to take lightly. It’s a Buyer’s market out there, but you can gain an advantage of your own by finding a realtor you trust who will work with you determine the listing price for your property that will attract the highest number of qualified Buyers.
References
“Advantage buyers…” http://www.realtorlink.ca/portal/server.pt/document/3290664/advantage_buyers____in_fraser_valley%27s_housing_market_%28october_2011%29
MLS Detail Sheet. http://www.realtorlink.ca/portal/server.pt/document/3350976/detail_sheet_2011-10_-_fraser_valley
MLS Statistics Package October 2011. http://www.realtorlink.ca/portal/server.pt/document/3351004/statistics_package_2011-10_-_fraser_valley
Report E. http://www.realtorlink.ca/portal/server.pt/document/3350986/e_report_2011-10_-_fraser_valley






